SEO, or search engine optimization is the process of driving traffic from organic search results for free from places such as Google. SEO is a long term marketing strategy with numerous components that need to be expertly executed to be successful. When an expert considers SEO, the first things they look at are keyword competition, website content, and analyzing other things such as competitors and links.
To make it simple, the process of SEO goes like this:
- keyword research
- website and content optimization
- submission to search engines
- quality and relevant backlink submission
- watch rankings increase